My cellular provider and I had this great relationship. I started seeing them back in 2002 when I got my very first phone on a shared plan with my best friend at the time. I actually got the top of the line phone then, one of the very first phones that could get on the internet via TZones. It was extremely slow and didn’t even load the actual pages for things, but you could read your email from your phone and that was something amazing! It is also a little odd to think that was only a decade ago and where our phones are now.
I loved them though, my provider. We were inseparable, unlike my then best friend and I who broke off our friendship and got separate plans. I loved them so much that I paid a $500 Deposit to stay with them and had one of the best plans you could ever get for a cellphone – Unlimited Unlimited Unlimited, for a price you’d probably gawk at me for. So what happened?
Well… let’s just say that my provider decided that my good nature was easily taken advantage of. For over a decade I paid my bills on time, I never complained and was always cooperative; then something happened to that once-upon-a-time small company and they swindled me. I was calling to look into ways to bring my bill down without messing up my wonderful family plan, they had found a way to drop $10 off my bill and that was great. I asked three times whether it would change my plan and they said absolutely not. I made sure that it only changed from the one phone and this should have all been recorded. To make a long story short, they changed all my phones plans and somehow saving $10 made me owe over $40 in new taxes and $20 in some new data service when I was paying unlimited data.
That’s what a decade of loyalty gets you with some companies.
U.S. Cellular is introducing something new, the Hello Better Campaign, for those of us that deserve better! They’re encouraging people to say goodbye to dysfunctional wireless relationships and say hello to a better experience. “Goodbye neglect, hello respect.” Our phones are supposed to make our lives simpler and easier to get things done and our relationships to our wireless carriers should be the same. We should be partners, not numbers, especially those of us that have been with our carriers for years.
A study conducted by U.S. Cellular indicates that 43 percent of individuals are in the ‘seven year itch’ phase with their provider, the place where you are comfortable but suspect you’re missing out on something better.
Out of the 1,208 participants polled across four regions of the country, 56 percent of the respondents admitted to being unhappy with their carrier over the past year but only 35 percent of all respondents have ever broken up with their provider.
In spite of this overall dissatisfaction, respondents are hesitant to call it quits. More than one-third of respondents say they stick with their current provider because they believe all carriers are the same, it is too much trouble to switch carriers, or they don’t want to sign a new contract.
I’m sure there are a lot of you with similar stories with your providers. We may all need our cellphones, but that doesn’t mean we need to be treated the way we are. Here’s to “Hello Better”!
I participated in this sponsored post campaign for One2One Network. All opinions stated are my own.