The Little Helpful Tortle Now at Target!

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~I received a thank you gift for this promotion. Opinions and stories are my own.~

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I remember when my tot was born and all the worries that came with having a newborn. One thing that always worried me was flat-head syndrome. It didn’t help to know that 1 out of 3 babies developed this completely preventable issue, mostly due to the fact that Moms are more on the go now and little ones tend to be in carriers. At the time I had no idea about Tortle, but I know that had I been aware of it that I would have had one for every little nap! So I wanted to share some information about it for parents with infants or those of you looking for gifts for new parents. As it just became available at Target, it would make a great last minute gift this Holiday if you are still out and about!

Dr. Jane with Tortle

Tortle was designed by Dr. Jane, a Board-Certified Pediatrician and Neonatologist and a mother of four. As a parent, she had seen a need for something simple to help parents properly reposition their infants while resting on their backs. The Tortle is an FDA approved adorable little knit beanie that your infant can wear that allows them to naturally turn their head in the suggested direction. They’re recommended to wear for up to the 6th month to help support development. 

baby laying down

The Tortle also allows you to treat flat-head syndrome and pretty soon (in case you aren’t sure) you will be able to upload a photo and check your baby’s head just to be sure.

The incidence of Plagiocephaly and Torticollis (or Flathead syndrome) has increased to epidemic proportions since 1992 with more than a million babies being diagnosed with the condition each year in the U.S. alone. This is due to their lack of movement and the amount of time infants spend on their back (the safest place for them to be). If left untreated, there can be long-standing problems. Treatment is frequently expensive and can be somewhat uncomfortable for a baby. Plagiocephaly and Torticollis are almost 100% preventable with repositioning and Tortle makes this safe and easy. It is recommended that all newborns wear a Tortle for the first 6 months of life to support healthy development.

Now the Tortle is available at Target in 3 designs: Blue Elephant, Pink Flowers and Solid White in sizes medium and large.

You can find out more information about Flathead syndrome on the website as well as on the Youtube Channel. To keep up to date on information on Tortle’s Facebook Page and/or @TortlebyDrJane on Twitter. 

Giveaway Winner: Entry #438 Rebecca W.

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Amanda is a stay-at-home Mom of two boys, a teen and a tot. She loves to share stories, talk about education, movies, books and coffee. A big supporter of community building and outreach, Amanda shares many activities, entertainment and events in her local area of St. Louis.


  1. vickie couturier says:

    for one of my 2 new grandbabies that are due next month

  2. Maegan Morin says:

    I would love to win this for my besties baby :D

  3. I would love to win this for my nephew or niece due next year!

  4. jodi frasier/lasher says:

    I would love to win this for my soon to be niece or nephew.. Thanks so much..

  5. kim burnett says:

    For my daughter!

  6. For my baby.

  7. It’s going to be a donation at church!

  8. Vicki Wurgler says:

    my granddaughter

  9. christine jessamine says:

    I would love this for my newborn when she arrives

  10. spamgirl / Kitty Cartouche says:

    My cousin

  11. Nicole Newby says:

    I will save it for my next child!

  12. Darlene Carbajal says:

    I like to win for my friend :)

  13. Bailey-Eileen Dexter-Parr says:

    This would be perfect for my first grand baby in a few months!

  14. Jonathan Kaplan says:

    For my first child

  15. Danielle White says:

    I would love to win this for my brand new nephew. :-)

  16. kelly tupick says:

    I would love to win this for my nephew. He is due in about 2 months. This would be so cute for him.

  17. hoping to start a family soon so this would be great to have. lots of products to try out!

  18. Stephanie Galbraith says:

    My unborn child

  19. Heather Poindexter says:

    I want this for myself!

  20. Melissa Shirley says:

    My little niece who is only two months old

  21. I would love to win this for my niece.

  22. susan smoaks says:

    our son would love the tortle, thanks for the chance to win. i am tony l smoaks on rafflecopter.

  23. Karen Gonyea says:

    I would LOVE this for my Great Niece :)

  24. ashley busse says:

    Great giveaway!

  25. ashley busse says:

    would love to win this for my soon-to-be newborn!

  26. Heather B says:

    I would love to win for my niece, sin my youngest is now 2

  27. For my nephew.

  28. Rebecca Parsons says:

    I would love to win it for my grandson who is just born!

  29. A friend’s daughter is expecting her first baby and I’d love to give this to her.
    Lisa P. recently posted…Sweepstakes & Giveaways, 1/14/14My Profile

  30. I’d love this for baby #3!

  31. Laurie Emerson says:

    I would love to win this for my daughter.

  32. I’d love to win for my friend’s son!

  33. I’d love to win for my niece

  34. Stephanie MacDonald says:

    my little girl, amberly

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