Novelty Lane – Independent Boutiques & Alternative Brands

Novelty Lane Logo

Novelty Lane connects independent boutiques and alternative brands all over Asia. Novelty Lane offers a wide range of fascinating fashion designer brands in one easy-to-shop website. Our aim is to provide a one-stop platform for you and our partnering fashion retailers to trade a wide range of products in one place. Wherever you are, you are just one mouse click away from a number of fashion boutiques across Asia.

Novelty Lane is a beautiful website with an incredible display of fashion boutiques around Asia. The designer styles are to die for. They’re trendy, yet unique, stylish in a comfortable way and affordable. Some of the styles you’d expect to see on a runway or a fashion magazine.

Novelty Lane Dress

Girly Fashion is probably one of my favorite boutiques on Novelty Lane at the moment. However there are 22 other boutiques listed with everything from clothing (for men and women), accessories, bags, jackets, vests, skirts, watches, heels, sunglasses, boots… you name it! All affordable designer fashions which is exactly what we all want for the Holidays!

Girly Fashion is a fashion online shop which is specialized for girls. We will search all kinds of fashionable clothing in all over the world from time to time in order to satisfy girls’ fashion desire. Furthermore, all prices in Girly Fashion are competitive and affordable, so that all fashion lovers can wear different kind of stylish, fashionable and trendy clothes everyday.

Poncho Inspired Top

The only slightly negative thing there is about Novelty Lane is the fact that you have to convert the prices over. So the Poncho Inspired Top above is on sale for $89 HKD which converts to $11.42 USD, but it’s easy to find a converter on Google. Also make sure you check out the Size & Fit tab to be sure it is in your size. Instead of a general size they have exact measurements for some things.

Poncho Inspired Top
There are many different ways you can find what you are looking for. On the top there are section tabs for:
Each tab drops down to specify what you are looking for and also on the left side bar it will go into detail per category. So it’s very easy to browse! I estimated shipping for me to be approx. $8.00, which isn’t bad when it is being shipped Internationally, but if you are looking to purchase as gifts for the Holiday I would consider doing it soon so you can get them in time for Christmas.
Novelty Lane Leather Purses

Novelty Lane wanted to share in the delight of our Holiday Event by offering two Little Genuine Leather bags to give away to two of our readers. One is a vivid red and the other is black. The chains are actually long in order for the small purse to hang at your side I just didn’t pull them out. It has a single clasp in front, a small pocket on the back with Novelty Lane branding and they’re incredibly soft. This is a beautiful little purse for going out, especially on Date Nights when you don’t want to bring your clunky giant purse along! 

Connect: You can Connect with Novelty Lane on their Facebook Page and/or @NoveltyLane on Twitter.

Purchase: You will not find this little purse in their boutiques, however you can shop the other many designer bags they have available!

I did not receive samples for the purpose of reviewing. Opinions are my own and/or my families and are not influenced by any form of compensation.


  1. says:

    I would love to have the Poncho Inspired Top

  2. Maegan Morin says:

    I really like the Handmade Miniature Double Happiness Bun Ring!! So unique!!

    megnate at telus dot net

  3. I just love the Japanese Style Wallet.


  4. Bee W Bedard says:

    I also like the Yellow Knitted Circle Scarf – sooo cute

  5. I love the Black Crepe Sleeveless Dress!
    jandplee at att dot net

  6. I just love the Japanese Style Wallet.

  7. sarah shult says:

    I like the Issakamara Angle Boots

  8. I really like the japanese wallet!

  9. Love the ostrich leather clutch


  11. I’d love to have the Black Crocodile Leather Queen Bag
    goldiez at hotmail dot com

  12. I like the Patchwork Pattern Red Knitted Dress With Detachable Scarf

  13. I like the
    Pink Scrawl Ankerite Ring from Girly Fashion

  14. I like the button studded peep toe flats.
    bookloon at gmail dot com

  15. KowgirlsRule says:

    I also like the
    Thousand Bird Patterned Cocoon dress Coat
    kowgirlsrule at gmail dot com

  16. Debbie Kennedy says:

    I’d love to have the Tie-dyed Exotic Scarf
    cleaningrhouse at yahoo dot com

  17. Also like the Ostrich Leather Clutch.

    Elaine R

  18. ninamcclain93 says:

    i really like the Patchwork Pattern Red Knitted Dress With Detachable Scarf

    ninamcclain93 at gmail dot com

  19. I like the Plain Shopping Bag in black.
    bethelderton59 at gmail dot com

  20. checkered top

  21. I like the Flux Black Net Necklace.

  22. Black Crocodile Leather Queen Bag.

  23. I love the Grey Genuine Leather Small Bag.


  24. I’d like the Black Crocodile Leather Queen Bag.
    Thanks for the giveaway!
    eswright18 at gmail dot com

  25. I also love the High Collar Slim Cutting Leather Jacket.


  26. Shirley H says:

    i like the Black Crocodile Leather Queen Bag

  27. I’d like the Black Crocodile Leather Queen Bag.

  28. Valerie Taylor Mabrey says:

    Nightlife Black Leather Queen Bag
    vmkids3 at msn dot com

  29. I’d love to have a pair of Photo Print Leggings. mcgillrmcgill(at)charter(dot)net

  30. I love the Flux Black Net Necklace
    jofo120 at yahoo dot com

  31. Black Crocodile Leather Queen Bag
    or in Ash Blue or Jade

  32. Penny Kathleen says:

    I love the Leopard Ostrich Leather Clutch!


  33. what a neat plethora of different shoppes! I like the handmade items from hyperral, the fur cuff!

  34. I like the Shiny Stone Layering necklace.

  35. I’d love to get their Vintage Old Yellow Poncho

  36. missrantsypants says:

    I like the Ostrich Leather clutch

  37. cassandra says:

    I would love to have the golden studded belt.

  38. kathy pease says:

    i like the Retro Burgundy Leather Jacket

  39. Ash Blue Leather Queen Bag
    lafittelady at gmail dot com

  40. Black Crepe Sleeveless Dress is really cute

  41. Michelle Hagewood says:

    I would love to have the Silver Rhinestone bracelet

    boylaneely at hotmail dot com

  42. michelleplummer says:

    Dark Green Cropped with Rib Sleeves Jacket

  43. sarah cool says:

    i like the patchwork red dress with scarf

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